How effective is it to use children in marketing campaigns? Here are 3 different brand approaches.

Your weekly dose of data-driven marketing insights - AC thoughts on balancing media & creative agencies and Olympics-adjacent advertising.

Why you need to listen to data scientists, but also understand what you'll use the data for.

How big brands can learn from small ones and vice versa in the quest for optimising media budgets.

AWA often looks at case studies too, and here’s how three brands presented their own work in previous episodes.

Discussing the benefits of live creative optimisation with AC’s Amy Wright.

Your weekly dose of data-driven marketing insights - AC thoughts on diversity & inclusion, launching Automated Intelligence, and creating a neutral space between media & creative

Top data driven marketing advice from leaders from Mars and Cisco on the Shiny New Object podcast.

Find out why you should maintain a sense of wonder in marketing.

Musical ads strike a chord with our AWA guests - check out how they reacted to these ones!

In the latest Marketing Inspiration newsletter, read about rebooting creativity and media budget effectiveness, plus we celebrate a recent accolade for our founder.

You may know Jerry Daykin for his senior marketing roles in organisations like Beam Suntory, GSK and Diageo, but he is also a diversity ambassador for the WFA and the Non Executive Director of Outvertising. Here’s what he shared with us about the importance of D&I in the industry and our role in it.

What can TV dramas teach marketers and why is there no end to editing for good communication?

Rafael Espesani, Consumer Products Marketing - EMEA at Netflix, reminds us why it’s important to find things we love about our marketing jobs.

Reviewing creative from Yeti, Heinz and Loewe in recent Advertsers Watching Ads episodes.

Why we think sports sponsorship is so attractive to brands & how AI & automation are changing advertising, including our own well-being.

Thinking of the humans behind data and keeping your analytical muscles from becoming atrophied - tips from the Shiny New Object podcast

Wally Brill, Senior AI Conversation Designer, tells young marketers to stay humble and open and keep learning in this week’s marketing inspiration newsletter.

What did we learn from Advertisers Watching Ads regarding creative effectiveness and marketing strategy?

AC thoughts on technology & people working to achieve marketing success and on why live creative optimisation is a must-have.